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課程名稱 |
非營利組織管理
Nonprofit Organization Management |
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開課學期 |
103-2 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
余松培 |
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課號 |
MBA5018 |
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課程識別碼 |
741 U7100 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期三6,7,8(13:20~16:20) |
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上課地點 |
管一203 |
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備註 |
總人數上限：50人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Strategic Management in Electronic Commerce |
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課程目標 |
The aim of the course is to take students into the virtual worlds and to understand the essentials of e-commerce/e-business, how it is being conducted and managed and how to assess its major opportunities, limitations, issues, and risks, especially focusing on strategies and business models. |
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課程要求 |
Group assignments must be handed in one week after announcement in class. The completed individual essay must be uploaded in MSWord or PDF format to CEIBA by 28th of June at 12:00pm. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
- Zorayda Ruth B. Andam, (Jun.,2012), “E-Commerce and E-Business”,WIKIBOOKS,
< http://en.wikibooks.org/wiki/E-Commerce_and_E-Business>.
- Turban, E. et al. (2012), Electronic Commerce 2012: A Managerial and Social
Networks Perspective (Global 7th Edition), Pearson Education.Evans, D.S. and R.
- Glenn Ellison (Fall, 2000), “Economics and E-commerce”, MIT Sloan Open Course
(Course Number 14.27), and-e-commerce-fall-2000/index.htm>. |
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評量方式
(僅供參考) |
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